You can now live like Dua Lipa, as the pop star is offering a look into her world by launching a weekly newsletter and podcast. The lifestyle platform, titled Service95, has supposedly been in the works since the start of lockdown and is set to launch in 2022.
The star took to Twitter and Instagram to announce her new lifestyle hub in a short video, saying that she’s always felt “of service” to her fans and followers, which motivated her to create the brand.
“I’ve been wanting to tell you about this for the longest time, and now that it’s ready I hope you’ll let me guide you through some of my favourite things I’ve discovered around the world over the years,” Dua Lipa wrote in the caption.
“Service95 is a free weekly newsletter that will cover everything from little-known hotspots to up-and-coming artists and travel tips. Service95 will serve up a considered curation of lists, recommendations, stories, information, thoughts, perspectives, and conversations you won’t hear, see or read anywhere else,” she added.
Service95 will feature a podcast titled “At Your Service”, where Dua has deep discussions about “pressing global concerns, heartwarming chats between old and new friends, and some of the most considered lists and recommendations you can imagine.”
The star’s new brand is set to launch in January 2022 and has already racked up over 30,000 follows on Instagram. Fans can sign up for the newsletter ahead of time on Service95’s website.
Fans seem to be over the moon about the announcement. “Sounds like getting an inside look into Dua’s life! Definitely, be reading up myself,” one fan wrote, while another said, “I love this and have subscribed! Looking forward to seeing important and compelling voices platformed in the newsletter.”