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The Harry Potter Alliance’s Jackson Bird Comes Out as Transgender

May 15, 2025 by Christopher ZF 2 Comments

Transgender identity is difficult to talk about. This is in part because sexuality and gender identity are personal and sensitive topics for public conversation. But this difficulty also comes from a lack of education. On a language level, many of us just don’t know how to talk about trans identity.

This fact is not lost on Jackson Bird. Bird is currently the Communications Director of the Harry Potter Alliance, a fan-activist organization that uses the internet to turn a love of stories like Harry Potter or Hunger Games into organized social action. The group has figured out how to galvanize online fan passion for good, and used that knowledge to fight child slavery and battle economic inequality.

Those online efforts got another powerful, affirming video this week, when Bird, a 25-year old Texas native now living in New York City, posted a video to YouTube in which he comes out as transgender.

Any instance of coming out is one to be celebrated, and Jackson’s video is courageous. It provides a positive model for trans youth of proclaiming one’s identity with pride. It also has important messages for the straight community. What makes Jackson’s video important for heteronormative viewers is the frank recognition of how hard it is just to talk about gender identity. “For anyone who is not familiar with exactly what that means,” he says half way through his 12 minute video, “it’s basically everything I’ve just said.”

Bird takes the time to educate his viewers about how media representation has failed trans youth, how others can aid his transition, and how to simply speak to each other going forward.

But change is difficult, and education takes time. “I will be patient, I promise,” Jackson says, in a moment that calls out the deep privilege afforded by heteronormativity. “Even though I will point out that I have been being patient for 25 years.”

In the days since his video went live, I e-mailed with Bird, and asked him where he learned about gender and sexual identity growing up in Texas, why it’s so difficult to talk about gender equality, and why he decided it was time to come out.

You mention the number of times you have re-written this video, the amount of rehearsal in your head that went on throughout your life. How does it feel, having published and released it to the world?

I’ve written fragments of it for years so it feels really good to have put it all in order and made a complete script out of it. Having released it to the world is real weird. I’d been planning on releasing it on this day for so long and working so hard at various logistics that, in many ways, it just feels like what I had to do. I have to keep reminding myself that it was actually a very big deal.

I think I’m also still in shock. I’m still sifting through all the messages and stuff that I’ve gotten so I haven’t had too much time to adjust to life on the other side of coming out yet. Here and there I keep reminding myself like, “oh yeah, I can say [insert mundane part of my life] online now” because people know. It’ll be weird not having to filter things from a gender perspective anymore.

You’ve been involved in LGBT education efforts, but you’re most recent video, Coming Out, is a personal history. Why did you decide that now was the time to tell your own story?

I’ve been working up the strength to transition for five and a half years. A few months ago, I started planning the actual logistics of starting transition, which necessarily included telling the online community I’m a part of. Because my professional and social lives (as well as my internet and IRL lives) are so inextricably entwined, and because transitioning as transgender is much more physically visible than being open about your sexuality, the only way I could possibly do this without being public about it would be to quit my job, quit everything I do on the internet, stop talking to just about everyone I know, and move away or something. That used to be reality (and still is) for a lot of transgender people, but I knew it didn’t have to be for me because I’m a part of such a progressive, welcoming community. I knew they’d have my back. I just wasn’t sure about the rest of the world, the people I grew up with in Texas, my extended family. So I had to build up the strength in myself before I could share my story.

There hasn’t been a lot of education around transgender identity in the US. Where did you learn the language of gender identity?

I grew up in Texas so there wasn’t even basic sex education, let alone any discussion of LGBTQ issues. The only time I can remember a teacher ever mentioning something other than heterosexuality was when my biology teacher told us bisexual people were more susceptible to the flu.

Fortunately, my older brother always liked pushing the bounds of gender a bit too. He introduced me to Rocky Horror Picture Show, Eddie Izzard, and glam rock at a young age. I grew up idolizing anyone who rebelled against gender norms, but I had zero language to describe it and I didn’t think that any of it could apply to me. All the examples I saw were men experimenting with femininity - not women experimenting with masculinity.

I didn’t learn about the difference between the words sex and gender or that transgender people could be gay or that transitioning was even possible until I was a freshmen at Southwestern University (often referred to as the “Gomorrah to University of Texas’ Sodom” by Texans). It was a haven for liberal LGBTQA students and even had an openly genderqueer professor. Once I got some basic education, it was like seeing the world for the first time after having been in Plato’s cave. I started experimenting with my own identity and started consuming every single thing I could about trans issues. I watched documentaries and YouTube videos. I spent hours on trans Tumblrs, subreddits, and discussion boards. Once I transferred to New York University, I read every single book in the transgender section at Bobst Library. While the academic side of educating yourself is helpful, the more important thing is listening to real people and thinking critically about the complexities of all of their experiences.

You talk a lot about words in this video. From the words you used in your youth-sister, daughter, girlfriend-to the pronouns that now accurately describe your own identity. Why do you think it’s so hard to wrap words around sexuality and gender?

We’re always taught that words have power, but we don’t like words to mean different things than what we’re taught. We don’t like words to change. When we’re told we can’t say certain words because they have the potential to hurt or trigger someone or further systemic discrimination, we get annoyed at having to be “politically correct.” I think that’s a big part of why some people can have trouble switching names and pronouns or figuring out the right words to say when referring to other peoples’ identities and experiences. There’s also the fact that our basic education and media representation really sucks at explaining anything that’s not heteronormative. There’s a lot to it. We have a lot of work to do as a society. Equality for LGBTQ people isn’t going to happen when marriage equality is legal everywhere, just like we don’t live in a post-racial society just because Barack Obama is president. There is so so much more to it.

I think the most powerful moment in your video is when you state, calmly, “I will be patient.” Why is it so hard for so many people to talk about gender identity?

Huh, I didn’t expect that to be the most powerful moment at all. It’s interesting you thought that. I suppose one reason it’s hard for people to talk about gender identity is because they have a specific idea about who they think people are and it’s hard for them to rewire their brains to something else. It’s very difficult to know everything about a person, even if you are very close friends or family, but especially if the person is just someone you know of, like a public figure. It’s natural for people to fill in gaps of information by creating their own narratives that eventually just become fact in their brains. When new information is revealed that doesn’t conform to the narrative they created, it can be confusing.


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Filed Under: Media Tagged With: Jackson Bird, Media, The Harry Potter Alliance, transgender, YouTube

400,000 Harry Potter Fans—and J.K. Rowling—Just Won a Deal to Get Child Labor Out of Chocolate

January 14, 2025 by Christopher ZF 1 Comment

Honeydukes candy shop at the Wizarding World of Harry Potter

You can now eat your Chocolate Frogs without the guilt.

Today, Warner Bros. Entertainment Inc., producer of eight Harry Potter films (with three spin-offs in the works), has announced plans to source Harry Potter-related chocolate products, like the magic frogs inspired by the books, from certified Fair Trade or 100 percent UTZ Certified cocoa.

The announcement comes after a four-year campaign by the fan activist group the Harry Potter Alliance (HPA), anti-slavery activists, and even Harry Potter author J.K. Rowling herself, to convince the studio to stop buying cocoa from a company called Behr’s Chocolate, which has a poor record on human rights and child labor.

After years of pressure, Warner Bros. announced that by the end of 2015, “and sooner when possible,” all Harry Potter chocolate products sold at Warner Bros. outlets or their licensed partners will be ethically sourced.

The success is just the latest for the HPA, a group that mobilizes fans to follow the lead of their fictional hero and enact change in the world.

Rowling’s Harry Potter fought against Lord Voldemort and the evils he represented, like fascism, tyranny, and slavery. But he also stood up for vulnerable people who needed looking out for. For years, the HPA has helped fans focus that moral lens on the violence and abuses of their own world, big and small. In 2010, they raised more than $120,000 to send relief planes to Haiti after the earthquake. They have also collected more than 200,000 books to stock libraries around the world, and called out extreme economic inequality. For legions of followers inspired by Harry’s integrity, buying cocoa produced in exploitation and slapping a Harry Potter label on it was intolerable.

Raising money and donations is critical work for any organization. But changing corporate policy and ending support for forced labor? That’s another, more difficult assignment.

Henry Jenkins, a media scholar who coined the term “fan activism,” said the win was “without precedent.”

“I have not located any examples of organizations able to sustain the level of activity the HPA has, over such an extended period of time, on multiple fronts, and to achieve such clear and unambiguous successes in terms of the goals they have set for themselves,” he told Lauren Bird, a representative of the HPA.

To accomplish their goal, The HPA partnered with Walk Free, an international organization dedicated to ending modern slavery. The two groups met with Warner Bros. executives, and delivered a petition with more than 400,000 signatures asking the studio to end contracts with cocoa-producing businesses that don’t protect workers’ human rights.

“This goes beyond raising money and donating books,” Bird told me in an email. ”This is over four years of creative organizing, educating, collaborating, and negotiating. For the HPA, this is a validation of fan activism, the idea that fans of stories can work together to effect change in the real world.”

While this single change is not likely to change the lives of many cocoa farmers directly (“Harry Potter chocolate is not a huge market,” Bird admitted), Bird said that small victories can pave the way to larger ones.

“Given the popularity of Harry Potter, we have a real chance to see a domino effect with other companies feeling pressure to follow suit,” Bird told me. “It is our hope that other major corporations look to Warner Bros. and take their lead in establishing better ethical sourcing practices … we may yet see a real improvement in the cocoa industry and the lives of cocoa workers. ”

This article originally appeared at Yes! Magazine

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Filed Under: Media, Movies Tagged With: Chocolate, Harry Potter, Modern Slavery, The Harry Potter Alliance, The Wizarding World of Harry Potter, Walk Free, Warner Bros.

The Hunger Games Are Back: “Saw Mockingjay—Now I Want to Go Solve All the World’s Problems”

November 21, 2025 by Christopher ZF 1 Comment

Saw #MockingjayPart1. Four words: IT WAS SO GOOD. Now I want to go solve all the world's problems. #MyHungerGames pic.twitter.com/dQFT7lrDcW

— Liz Mallory (@Eliz_Mallory) November 21, 2025

This week, fans of the popular Hunger Games series relaunched a campaign called “Odds in Our Favor” to draw attention to economic and social inequality. The campaign asks fans to “fill the gap” between the social commentary of The Hunger Games and the world fans inhabit by sharing their stories of economic inequality with the hashtag #MyHungerGames.

The result has been an outpouring of personal stories about hunger, poverty and healthcare inequity.

@TheHPAlliance #myhungergames Eating one meal a day because I can't afford the other two.

— John Rutherford (@JohnARutherford) November 17, 2025

Small biz owner dad couldn't afford health care. Dad died at 49 w/problems that could have been helped by regular dr visits #MyHungerGames

— Steph Anderson (@TonksNtheAurors) November 17, 2025

When my neighbors banded together and donated food to my family for the entire three years my dad was out of work. #MyHungerGames

— Kait Kolodziejski (@Kait_tofit1291) November 21, 2025

The #MyHungerGames hashtag is inspired in part by Donald Sutherland, the actor who plays President Snow in the Hunger Games series. Sutherland, who is 79, toldGood Morning America that he chose to be a part of the series because he wanted to end his life being “part of something that I thought would maybe catalyze and revolutionize young people.”

Sutherland said he hopes that young people will answer the call like the character Katniss Everdeen does in the films. “We’ve wrecked this world and, if you’re gonna fix it, you’ve got to do it now,” he said.

The Hunger Games series has been a powerful source for activists around the world. The Harry Potter Alliance, a network of politically active fans, first launched the “Odds in Our Favor” campaign in 2013, in an effort to highlight the discordance between the film’s social and political messages about inequality and hunger and its marketing tie-ins to fast-food restaurants and beauty products.

In 2012, the Harry Potter Alliance teamed up with GROW—a project organized by Oxfam to fight hunger by supporting small-scale farmers—for a campaign called “Hunger Is Not a Game,” which sought to fight systematic injustices in food distribution throughout the world.

The political nature of the Hunger Games series has appealed to street activists as well. In June 2013, protesters in Bangkok, Thailand, used the three-fingered salute—an outlawed gesture of solidarity in The Hunger Games—as a symbol of resistance to a military government takeover. As in the film, the gesture was outlawed in Thailand.

Paul DeGeorge, executive director of the Harry Potter Alliance, thinks that The Hunger Games has a special case to make to audiences, which is part of why the film galvanizes so much activity offscreen.

The series “may be dressed up as a dystopian fantasy,” DeGeorge told me. But for an ever-increasing number of people, “It’s a portrait of the oppressed that can be hard to watch … because it feels so real.”

This article originally appeared at YES! Magazine.

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Filed Under: Movies Tagged With: Fan Activisim, Fandom, Harry Potter Alliance, Hunger Games, Katniss Everdeen, Poverty, The Harry Potter Alliance, The Hunger Games: Mockingjay

The Hunger Games Are Real: Teenage Fans Remind the World What Katniss Is Really Fighting For

November 24, 2025 by Christopher ZF 5 Comments

This article originally appeared at YES! Magazine.

This week, millions of Americans will gather in theaters to see The Hunger Games: Catching Fire. While for many the film is little more than big-budget Hollywood pop fare, for others the story will dramatically shape the way they see the world’s economic situation.

The Hunger Games: Catching Fire is the second of a three-part series adapted from Suzanne Collins’ popular young adult science fiction books. Set in a dystopic future defined by the rigid classism of “Panem,” citizens of the ruling Capitol live lavish lives of leisure, while citizens of the outlying districts struggle with poverty, abuse, and exploitation in support of the wealthy.

Andrew Slack, founder of the fan activism organization The Harry Potter Alliance, callsThe Hunger Games stories “arguably the most anti-classist blockbuster[s] in history.”

Slack Founded the Harry Potter Alliance, or HPA, after he was moved deeply by another epic series, J.K. Rowling’s Harry Potter saga about a teenager who takes on the darkest wizard of all time—along with some of our own society’s most extreme and endemic problems.

“They literally changed my life,” Slack says of the books.

He saw an opportunity in the avid fan communities the series had spawned to confront the social justice issues the books address. He posed a larger question to Harry Potter fans: What if we take the message of those stories seriously? What if we approached fantasy “not as escape from our world but as invitation to go deeper into it”?

Stories have always acted as connective tissue between people, sewing those with like interests into intimate communities. Add to this interconnection the organizing capacity of the Internet, and suddenly millions of people, all passionate about the same stories, can find each other.

The stories that most move us are often those that make us more aware of our world. By taking the messages of beloved pop culture myths like Harry Potter andThe Hunger Games off the page or screen and into the world, fan communities are primed to change the world—because they were changed first by the stories.

“My question to the fan community was, if Harry Potter was in our world, wouldn’t he do more than simply talk about Harry Potter?” Slack said. “Wouldn’t he fight for justice in our world as he fights for justice in his?”

Harry Potter in the Real World

There’s a reason Harry Potter is the most successful book series in history.

On the surface, J.K. Rowling’s books tell the story of a boy who attends a school for witches and wizards, and his fight against Lord Voldemort, the powerful, evil wizard who threatens the wizard and non-wizard worlds alike.

But the deeper subject of Harry Potter is the difficulty and awkwardness of youth; how we handle puberty and romance; how we confront racism and classism and modern-day slavery; the unjust realities of prejudice, poverty, torture of prisoners, and government overreach; and, most importantly, the importance of standing for what is right, even when it means going against the norms of our society, our families, and even our friends.

The expansive and detailed story of Harry Potter, Slack told me, provides an allegorical overlay for the entire human experience—of personal development, confrontation, and social justice issues that humans are suffering and seeking to solve every day.

The Harry Potter Alliance models itself on Dumbledore’s Army, a student group Harry and his friends create to train others in the fight for good. That group is in turn modeled on the Order of the Phoenix, an underground resistance comprised of wizards and witches from all walks of life, joined by a commitment to defeat Lord Voldemort. In fiction, as in our world, youth are capable of leading the effort for justice when sparked by the right inspiration.

With organizational inspiration straight from Rowling’s pages, the Harry Potter Alliance recruited volunteers, started chapters around the country, and managed campaigns tied directly to real-world issues Harry Potter had fostered a passion for—like genocide awareness, marriage equality, immigration, hunger, and media reform.

With their capacity for action, these fan-activists have impressed even J.K. Rowling, who called the HPA the “purest expression of ‘the spirit of Albus Dumbledore’ yet to emerge from the Harry Potter fandom.”

The HPA’s interests reach well beyond Harry Potter. Recent campaigns have engaged Star Trek and genetically modified foods (the villain Khan is himself a genetically modified organism); Superman and immigration (see theSuperman is an Immigrant campaign); and, most recently, The Hunger Games: Catching Fire.

Like Harry Potter, The Hunger Games series is about much more than what it is about on the surface. The plot focuses on Katniss Everdeen, a young woman from District 12, the last and poorest district of Panem, and her journey through the Capitol’s “Hunger Games,” which pit kids against kids in a battle to the death.

But The Hunger Games really centers on economic inequality, poverty, the abuse of wealth and power, and the exploitation of the poor.

In Catching Fire, Katniss has become a symbol of opposition, and her movement, as the title indicates, is spreading across the exploited districts.

Solidarity in Fiction, Solidarity in Life

“May the odds be ever in your favor.”

It’s the phrase offered by the Capitol to those who must enter the Hunger Games—a cynical slogan meant to comfort the masses.

It demonstrates how inequality and injustice are marketed in Panem: The poor must rely on the luck of lottery to avoid the grisly battle of the Hunger Games, while the wealthy offer supportive slogans, peppy spokespersons, and luxury accommodations for those unfortunate youths awaiting their deaths. It’s all about controlling the narrative.

The slogan is also the focal point of a campaign by The Harry Potter Alliance around The Hunger Games: Catching Fire.

The “Odds In Our Favor” movement targets the advertising campaign Lionsgate, CoverGirl, and other companies are using to advertise around the film’s release.

If economic inequality is at the core of The Hunger Games, the “release of theCatching Fire film represents a perfect opportunity to establish a dialogue about our own problems and set the wheels in motion for positive change,” the campaignexplains on its website. “Instead, Catching Fire is being used as an opportunity to sell makeup and fast-food sandwiches.”

For example, Capitol Couture, a highly creative and deeply cynical fashion and make-up campaign, promotes the high-fashion styles of the 1 percent, who literally force the poor to fight to the death for their entertainment.

Lionsgate’s marketing strategy has woven the Capitol Couture fashion line and CoverGirl’s Capitol Collection seamlessly into its own advertising for the film, creating what looks like an unsavory alignment between the studio and the values one might find within the Capitol of Panem itself.

Capitol Couture, according to Slack, is an example of how a powerful story with an important message is “being sold to viewers in a way that is tone-deaf at best and deeply cynical at worst, shining a damning spotlight on the greatest problem our country faces.”

The intent of the Odds In Our Favor campaign, then, is to take back the narrative lost in a sea of marketing, to remind the world what Katniss Everdeen is really fighting for.

Odds In Our Favor asks fans to take a picture of themselves making the three-fingered salute, Katniss Everdeen’s subversive symbol of solidarity in The Hunger Games, and post it in response whenever an ad with a tie-in for Hunger Games: Catching Fire appears online.

The campaign also directs people to the We Are The Districts tumblr, which profiles real individuals and the actions they’re taking in their own communities to fight against the economic and social injustices that are plaguing citizens across the world.

The hope for the campaign, according to organizers, is that anywhere Lionsgate and its advertising partners release an ad for Catching Fire online, you’ll find the symbol of resistance, accompanied by information on economic inequality and links to organizations working on the issues.

Countless fans have already offered their images to the cause. Even the president of the AFL-CIO, Richard Trumka, has joined.

Excited to join @TheHPAlliance #WeAreTheDistricts campaign to fight for economic justice w/ #TheHungerGames fans pic.twitter.com/c9LtLucs8d

— Richard L. Trumka (@RichardTrumka) November 19, 2025

And Slack has said he won’t stop until he sees President Obama making the three-fingered salute in solidarity.

“The parallels between Suzanne Collins’ vision of Panem and the United States today are obvious,” he said.

“Twenty-five million Americans who want full-time jobs cannot find them. Pre-school is more expensive than Community College. For every dollar a white man makes, a black woman makes 68 cents. And 20 percent of children live in poverty.”

The odds, it would seem, are not in our favor—yet.

Filed Under: Movies Tagged With: Economic crisis, Harry Potter, Hunger Games, Hunger Games Catching Fire, inequality, J.K. Rowling, Jennifer Lawrence, movies, Suzanne Collins, The Harry Potter Alliance

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